Deutschland Warms to Bollywood

[mcgillianaire]

A growing interest in Indian films in Germany shows that cinema can be an ambassador of culture. Stuart Forster writes for The Hindu:

In recent years, interest and awareness of Indian films has grown considerably in Germany, despite statistics revealing that only five per cent of the films commercially released in German cinemas come from Asia. Much of the interest in Indian cinema can be attributed to an initiative taken by the television channel RTL2, to provide regular screenings of Bollywood movies. This started in 2004 with the blockbuster Kabhi Khushi Khabhie Gham; watched by almost two million viewers. Since then, screenings, including Mohabbatein and Hum Tum, have drawn audiences of close to a million, a considerable niche in the German market.

It was only a matter of time before Bollywood got a foothold in continental Europe. Rajnikanth has been a star in Japan for years and the Big B is popular in Russia and Egypt. The Indian cinema industry as a whole is a fantastic platform from which to spread Indian culture.

Comments

[drunkendeadcat.livejournal.com]

it's always good to see cultures intergrating