Aug. 6th, 2007

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It all started in April, when Jet Airways unveiled a new corporate identity.


Kingfisher Airlines, owned by booze baron, Vijay Mallya, reciprocated in kind.


And just to add to the fun, Go Air came up with the clincher. Never mind the fact that the market shares of Go Air & Kingfisher put together, is less than Jet's 31% market share! I've only flown with Jet, but any airline that plays Oasis before takeoff, and serves chill nimboo-pani (lime water) as a welcome drink, deserves a mention! Plus they have excellent service and prepare delicious Indian meals!

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